The Additive July/August 2020
ExoClick
Published on Jul 16, 2020
In this month’s show we look at TikTok's new battle for survival, Fluid Player gets updated to version 3 and ExoClick’s Ultimate Guides for Publishers and Vi...
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05:52The Additive May/June 2020
226 viewsIn this month's show we look at how Chrome is combating heavy ads, Tik Tok and AR ads, and how Covid 19 is affecting online advertising #TikTok #AdTech #AffiliateMarketing #Malvertising #OnlineMarketing #ExoClick #ToroAdvertising #AdSecure
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04:48The Additive April 2020
208 viewsWe interview Artur Kaczmarczyk from Voluum, the industry standard #trackingsoftware, ExoClick's new cost integration with Voluum and Artur talks about tracking trends in #affiliatemarketing #OnlineAdvertising #ExoClick #Voluum #AdTech How to integrate your ExoClick account with Voluum: https://doc.voluum.com/en/exoclick_cost_integration.html Or download the PDF here: https://www.exoclick.com/wp-content/uploads/2020/04/Voluum-Tracking-API-Integration-manual.pdf
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09:50The Additive March 2020
222 viewsIn this months show we feature an in depth look at the latest news in Influencer Marketing, AdSecure releases 3 new platform features and we talk to Bryan McDonald, ExoClick’s Head of Compliance about ensuring a good end user ad viewing experience. #TikTok #LaurenGrey #AdCompliance #Malvertising #InfluencerMarketing #SocialMarketing #AdTech Useful links: https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/ https://www.adsecure.com/blog/adsecure-launches-ad-discovery-threat-intelligence-permission-detection/ https://www.exoclick.com/is-your-marketing-material-compliant/
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10:41The Additive February 2020
218 viewsMonetising romance, we interview ExoClick's dating traffic expert Zara Mankoo about the higher value of members area traffic for advertisers with some key data about Valentine's Day. Plus Hulu’s new interactive ad formats and open source HTML video player Fluid Player adds VR and VPAID features. #OnlineMarketing #OnlineDating #AdTech #VideoAdvertising #ExoClick #DigitalMarketing #ValentinesDay
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11:05The Additive January 2020
221 viewsWe look at virtual product placement technology from Ryff, new responsive voice ads from Pandora and Bryan Taylor from AdSecure's 2020 predictions for ad tech security #VR #malvertising #virtualreality #AdSecure #stopbadads #adtech #news Find out more about ad security https://www.adsecure.com
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00:36ExoClick's Dynamic Keyword Insertions for Native Ads
208 viewsDid you know that you can dynamically change texts within your Native ad campaigns? It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Read this tutorial https://www.exoclick.com/how-to-create-dynamic-keyword-insertions-for-native-ads/ #nativeadvertising #dynamickeywords #onlineadvertising #digitaladvertising
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01:05ExoClick presents our new Admin Panel
210 viewsThis totally redesigned version brings big advantages for Publishers and Advertisers wanting to monetize traffic, with many great new features. #onlineadvertising #adnetwork #advertising #ExoClick #Advertiser #Publisher #Monetizetraffic
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06:58
The Additive June/July 2021 ad tech news!
269 viewsNew episode! We ask, could emotion metrics be the future for ad tech? We look at Ford Motor’s in car ad tech and we interview ExoClick’s Head of Publishing Ada Llorca for the lowdown on Multi-Format Ads. #adtech #AI #artificialintelligence #onlineadvertising
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04:47
The Additive September/October 2020
214 viewsIn this months show we look at the IAB's Project Rearc, AdSecure’s new IAB Standards feature and 5G in China and its exciting potential for the digital ad industry #IAB #AdQuality #5G #AdTech #VideoAdvertising Useful links: IAB UK’s Head of Ad Tech, Tina Lakhani's post cookie world presentation https://www.youtube.com/watch?v=EprXn... AdSecure's IAB Standards https://www.adsecure.com/blog/inside-...
