Interactive Ads disrupting the Advertising Game in 2020? | iZooto Office Hours Series Day 13
iZooto
Published on Apr 16, 2020
Interactive Ads are basically rich media like gifs, games, quizzes, etc that work together to create an illusion of living the experience vs. just viewing the Ad banner.
Table of Contents (powered by https://videoken.com)
0:00:00 Introduction
0:02:08 What is Advertising?
0:05:57 Reebok
0:11:14 Is this also you guys do on daily basis for living?
0:13:33 Upper Hand Solutioning Expert
0:14:17 How was the transition for you from Hard core performance to Hard core brand?
0:18:16 How does that integrate work for you guys -Publishers bonded to adopting these newer ways of formats?
0:20:43 Standard Banner Ad Format
0:23:25 How do you see that scaling up?
0:29:04 How does this work in the context of progrmatically?
0:30:24 What do you think is stopping Marketers/Brands to go beyond usual routine?
0:33:34 Wrap up
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