How Native Advertising Has Gone Mainstream | iZooto Office Hours Series Day 17
iZooto
Published on Apr 29, 2020
As the Native Advertising ecosystem continues to evolve, capturing your user's attention at the right moment remains the key for any advertising campaign to be successful.
Native advertising has enabled publishers to run paid ads that match the look, feel, and function of the media format in which they appear. Publishers can now run highly relevant content ads on their pages which do not stick out like a sore thumb. Native Advertising guarantees an almost 'non disruptive' user experience, which is great. Publishers who run ads are usually extra careful to not annoy the users with intruding Ads, this is where native Ads come to their rescue.
Sandeep Balani, Country Head for OutBrain will help us understand why has native rocketed and what does the future looks like.
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Table of Contents (powered by https://videoken.com)
0:00:00 How Native Advertising Has Gone Mainstream
0:03:29 How did you get here? - Evolution
0:06:58 Market share of Native - What's the market share that Native currently has? How do you see that changing?
0:11:21 Video Advertising: How do see this sort of playing overall?
0:14:19 Video and Native: Have you seen this happen in the performance side as well? If yes, How have brands looked at this as a performance channel
0:17:58 Native vs Social vs Search: How are these advertises allocating their spends right now?
0:20:24 Format: How should advertisers look at the content format picking up their native bites?
0:23:45 Do you think they are looking at V shaped curve or W shaped curve? What would be your best personal prediction?
0:28:26 What's Your Reading list or Watching list?
0:29:51 Q&A
0:30:14 How do you convince publishers to try to move to CTC model?
0:31:17 Ads in Native: What are your plans to overcome these challenges as nowadays people are smart to understand what's relevant and not relevant?
0:32:57 Harsh Ads than usual - How to keep it clean and simple?
0:33:42 If Ads ppearing on real estate doesn't convert what steps do you take?
0:35:08 Wrap up
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