How Is iZooto Surviving Covid-19? | iZooto Office Hours Series Day 2
iZooto
Published on Apr 2, 2020
Welcome to Day 2 of the Virtual Office Hours Series from iZooto.
Vivek Khandelwal, COO at iZooto is yet back again a new set of panelists. All of them working from home obviously. We will be doing a quick round of introduction to know how everyone is holding up.
How is iZooto as a company holding up?
In this new reality where life has become all about Zoom calls. Many of us are already feeling partly insane. Everybody on the panel here gives us a peep into how they are holding up. Neha is binging on all the videos from her favorite YouTube channels, Shrikant is following the stock market developments closely and they almost gave him a minor heart attack ;), while he is also reading the book 'Hard Thing About Hard Things' and, working out only to curb his lower back issues ;). Pravya is perfecting her origami skills, painting and finds herself hooked on to doing Yoga. Adarsh is Binge-watching documentaries on Nikola Tesla and also learning how to solve Rubik's cube, calling up his customers and learning new culinary skills as well.
Now, What is that ONE thing that everybody who is under a lockdown should be doing right now? The answers start at 18:45. Don't Forget to Subscribe, Like and Share the video.
Table of Contents (powered by https://videoken.com)
0:00:00 How Is iZooto Surviving Covid-19?
0:01:52 How the reality has changed for each of us?
0:03:10 What's New?
0:09:05 How many of you are partly insane?
0:10:34 What exactly are you doing on your spare time?
0:12:22 What's your go to place to invest time?
0:15:09 Book: kindle or hard copy
0:15:31 What are you investing your time on?
0:17:19 What's your dog?
0:18:45 What is the one thing that you would like to share with all those people who are right now in the lockdown and you think will add value to their lives?
0:27:20 Wrap up
Favorite
Rate video
Rate video
More videos
Recommended
-
37:07Scaling Ad Revenue in Times of COVID-19 | iZooto Office Hours Series Day 7
176 viewsTable of Contents (powered by https://videoken.com) 0:00:00 Scaling Ad Revenue in Times of COVID-19 0:00:48 Background 0:02:20 How has things changed at the ground level past one month? 0:04:57 Changes you have seen overall as a business and in the ecosystem 0:07:20 Media: How exactly are these businesses currently reacting to this situation? 0:11:00 Impact: What all do you see happening in this 3 scenarios? 0:17:41 What is your looking for long window? 0:19:11 Your word of advice for small midside publishers - Who are thinking will my business survive? 0:21:38 What do you think changing, will change for good in this case: Fundamental risk of existence 0:30:00 We need to now go beyond advertising, is the only source of revenue? 0:32:39 What are the creative ways you think people could change in content strategy, when such a content consumption is around Covid-19? 0:36:17 Wrap up
-
28:06Messenger Marketing in Times of COVID-19 | iZooto Office Hours Series Day 4
183 viewsWelcome to Day 4 of the Virtual Office Hours Series from iZooto. How can Messenger Marketing be used by Publishers who are witnessing an unprecedented spike in the traffic during this pandemic? Find the answer at 04:53 Some of the Global events become 'Marketing Moments' for everyone. This is where a channel like 'Messenger Push Notifications' becomes really really powerful. It helps publishers to deliver any piece of content directly to your reader's device. Bam! How is Messenger Push Notifications as a channel different from Web Push Notifications? Find the Answer at 15:04 Publishers must also keep in mind that Facebook is very notorious for its policies. If you do something funny, they come on to you very hard. Now the question really is 'what can publishers do to avoid getting banned by Facebook? ' Find the answer at 21:03. Want to know how to own your audience with Facebook Messenger? Click on the link here: https://www.izooto.com/facebook-messenger-push-notifications-definitive-guide Table of Contents (powered by https://videoken.com) 0:00:00 Introduction 0:03:13 Facebook Messenger Marketing in Covid-19 Times 0:04:35 Messenger is hot and Covid-19 is hottest: How do you think these two can be used by publishers? 0:07:14 Marketing Moment 0:08:54 As a digital head and your editors had no idea about messenger marketing, how would you explain them? 0:11:52 As a editor, how would you not use messenger notifications at this Covid-19 time? 0:14:41 Trenches of messenger marketing 0:15:06 In case of messenger marketing how are things different as compared to push notifications? 0:18:11 What exactly is Media Template? 0:21:03 What should publishers not do and avoid getting banned? 0:26:28 Wrap up
-
24:32Marketing In Times of COVID-19 | iZooto Office Hours Series Day 1
173 viewsWelcome to the First Day of the Virtual Office Hours Series from iZooto. The economy is in free fall. Businesses are on all-time loss, customers are hurting and the employees are clueless. In times like these when a pandemic has hit us like a hurricane, everyone is confused, a pang of anxiety has gripped everyone in the gut and there is an unsettling feeling of what tomorrow might bring. And all we have left is hope, that things will get better. Most of us are self quarantined, working from home for the first time and a lot of us are all alone in a house, trying to get sh*t together. So we are getting on calls on the weekdays in and out to help you during these tough times. You can join us for virtual office hours and ask us anything. Literally ANYTHING. Best things come when we brainstorm together, doesn’t it? No one saw this coming. In these times of uncertainty, we are taking a shot at what marketers should do to make a difference. Here are a few points that we cover in this episode - 1. How have businesses been impacted? 2. What kind of businesses has been impacted and what haven’t? 3. What can you do today? 4. Is this a good time to explore alternate revenue model? 5. Understanding their post-COVID19 needs. 6. What is it that we at iZooto are doing to solve this? Want to be a part of such fun conversations too? Join us here: https://hubs.ly/H0p0rsX0 Table of Contents (powered by https://videoken.com) 0:00:00 Office Hours Day 1 0:01:56 Which businesses do you think are not impacted at all? 0:07:59 How do we run marketing in the times? 0:11:41 What you should be doing? 0:15:37 What is that you are doing fo iZooto in these times? 0:17:26 Is this the best time to consider an alternate business model? 0:20:37 Summary
-
35:46How Native Advertising Has Gone Mainstream | iZooto Office Hours Series Day 17
182 viewsAs the Native Advertising ecosystem continues to evolve, capturing your user's attention at the right moment remains the key for any advertising campaign to be successful. Native advertising has enabled publishers to run paid ads that match the look, feel, and function of the media format in which they appear. Publishers can now run highly relevant content ads on their pages which do not stick out like a sore thumb. Native Advertising guarantees an almost 'non disruptive' user experience, which is great. Publishers who run ads are usually extra careful to not annoy the users with intruding Ads, this is where native Ads come to their rescue. Sandeep Balani, Country Head for OutBrain will help us understand why has native rocketed and what does the future looks like. Like the video? Please Don't forget to Like, Share and Subscribe. Table of Contents (powered by https://videoken.com) 0:00:00 How Native Advertising Has Gone Mainstream 0:03:29 How did you get here? - Evolution 0:06:58 Market share of Native - What's the market share that Native currently has? How do you see that changing? 0:11:21 Video Advertising: How do see this sort of playing overall? 0:14:19 Video and Native: Have you seen this happen in the performance side as well? If yes, How have brands looked at this as a performance channel 0:17:58 Native vs Social vs Search: How are these advertises allocating their spends right now? 0:20:24 Format: How should advertisers look at the content format picking up their native bites? 0:23:45 Do you think they are looking at V shaped curve or W shaped curve? What would be your best personal prediction? 0:28:26 What's Your Reading list or Watching list? 0:29:51 Q&A 0:30:14 How do you convince publishers to try to move to CTC model? 0:31:17 Ads in Native: What are your plans to overcome these challenges as nowadays people are smart to understand what's relevant and not relevant? 0:32:57 Harsh Ads than usual - How to keep it clean and simple? 0:33:42 If Ads ppearing on real estate doesn't convert what steps do you take? 0:35:08 Wrap up
-
40:22The Unbundling of the Adobe Creative Suite | iZooto Office Hours Series Day 16
169 viewsTable of Contents (powered by https://videoken.com) 0:00:00 The Unbundling of the Adobe Creative Suite 0:01:15 Introduction 0:05:21 What sort of triggered the concept of Rocketium? 0:08:11 Mathew - How has been your journey so far? 0:12:17 How has the transition been for you? Category - Whom do you compare against? 0:16:32 Design teams - How do you they feel about you? 0:19:54 How are those designers trying to do this day and day out feeling about their existence in these systems? 0:22:25 Video Advertising Landscape: How far do you think 0:25:25 What's Next in the Adobe Creative Suite? 0:30:58 What role is Covid-19 playing in catalyzing this movement for you in your respective categories? 0:33:49 SMEs -What's your experience in this Covid-19 Crisis? 0:36:56 Sharing Reading List
-
45:23Must Follow AMP Trends for Publishers in 2020 by Ahmed Kaludi | iZooto Office Hours Series Day 15
203 viewsTable of Contents (powered by https://videoken.com) 0:00:00 Must Follow AMP Trends for Publishers in 2020 0:01:24 Background and your journey on AMP 0:12:11 What makes AMP trends number one investments for populations on mobile? What makes AMP trends such a compelling option for populations? 0:17:56 AMP Trend User Experience: Overview of AMP Evaluation from past four years and what is the future? 0:22:34 AMP Builts and Components 0:24:49 Projection and Future Trend: 3 projects that you pick 0:33:00 AMP Email - What do you think about AMP Email? 0:35:42 What's AMP Stories? 0:38:00 What would you advice to any new developers who's building AMP business? 0:41:51 Getting the help in the Search Console Issues with AMP
-
46:33
SEO for Digital Publishers/Media sites & Bloggers in 2020 | iZooto Office Hours Series Day 14
209 viewsSEO has always been a pain in the a** for publishers, bloggers & media site owners, irrespective of whether they have a million pages on their site or are just starting from scratch. In today's office hours episode, we will have Michael Bertini (who is an internationally recognized SEO expert aka Google Ninja) will be enlightening us on some of the simplest SEO hacks that are guaranteed to boost your organic traffic in 2020. Most of the large scale digital publishers and media publishers won't be able to give you an exact count of pages on their site. Let alone optimize them. This is where chalking out a smart SEO strategy can save the day. Watch the full video and sure as hell you won't be disappointed. If you like the video, don't forget to like, share and subscribe. Table of Contents (powered by https://videoken.com) 0:00:00 Introduction 0:02:30 Does the meaning of SEO change when the size of the business changes? 0:05:58 Media context: How do you start thinking about the strategy from ground zero? 0:10:35 Site Architecture: Three Best Practices 0:16:07 SEO 0:21:01 App and SEO- how do they go hand-in-hand? Mobile and SEO: Is it different? 0:25:47 What would we do speak after the app game is done? 0:28:51 Google Updates: Is there any way of preparing for this ever ? 0:33:22 SEO's working on smaller sites: Is there a strategy for them at all? 0:41:53 Tell us your favorite tools that you would recommend for large publishers? 0:44:12 Wrap up
-
35:47
Interactive Ads disrupting the Advertising Game in 2020? | iZooto Office Hours Series Day 13
192 viewsInteractive Ads are basically rich media like gifs, games, quizzes, etc that work together to create an illusion of living the experience vs. just viewing the Ad banner. Table of Contents (powered by https://videoken.com) 0:00:00 Introduction 0:02:08 What is Advertising? 0:05:57 Reebok 0:11:14 Is this also you guys do on daily basis for living? 0:13:33 Upper Hand Solutioning Expert 0:14:17 How was the transition for you from Hard core performance to Hard core brand? 0:18:16 How does that integrate work for you guys -Publishers bonded to adopting these newer ways of formats? 0:20:43 Standard Banner Ad Format 0:23:25 How do you see that scaling up? 0:29:04 How does this work in the context of progrmatically? 0:30:24 What do you think is stopping Marketers/Brands to go beyond usual routine? 0:33:34 Wrap up
-
39:21
Implementing Content Recommendations in 2020 | iZooto Office Hours Series Day 10
206 viewsTable of Contents (powered by https://videoken.com) 0:02:48 What sort of dry 0:10:06 Time spent on site is that what the core reason behind Building/ Investing in Content Recommendation? 0:16:12 Publishers Ecosystem in India for product management 0:23:33 Is this the reason publishers in India have been slow in adoption of content recommendation without ads? 0:28:29 Loyalty Program: Is this something missing from the publishers ecosystem or in the future people will start looking at it? 0:34:00 Charity business or Family sponsoring business 0:38:42 Wrap up
