Content Marketing vs Marketing Content | iZooto Office Hours Series Day 6
iZooto
Published on Apr 8, 2020
Welcome to Day 6 of the Virtual Office Hours Series from iZooto.
What is content marketing and how is it different from marketing content?
Content marketing consists of two parts 'content' and 'marketing'. Remember both of them are equally important. Content marketing is basically promoting your products/services by creating high-quality value-added content for your target audience whereas marketing content is nothing but distributing the content on various channels so that it reaches your target audience.
What is the use of having a huge content repository if the people do not know it exists? Content marketing and distribution of content (Marketing Content) must go hand in hand to see desired outcomes.
Can you tell the difference between Content Marketing and Marketing Content? Team iZooto is here to help you. Don't Forget to Subscribe, Like and Share the video.
Table of Contents (powered by https://videoken.com)
0:00:00 Introduction
0:01:09 Content Marketing vs Marketing Content
0:01:42 What do you mean by Content Marketing?
0:05:44 What is it that people are actually doing versus what is it that they're wanting?
0:08:43 What is the first protocol when you're creating content?
0:14:16 What follows after first protocol?
0:15:35 How does that work with you guys once the content is ready?
0:16:53 Photograph: What are you guys doing with content? - Engagement
0:17:53 Quora
0:19:41 Convert Content into Videos
0:22:27 How do you plan to repurpose that case study?
0:25:30 Favourite Channels of Distribution
0:27:25 Sales Enablement Point of View: How do you approach content building process?
0:29:39 Was this valued for you?
0:31:01 How was the conversation? how did you feel?
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