Push Notification Performance Metrics (KPIs & Measurement) | iZooto Office Hours Series Day 5
iZooto
Published on Apr 7, 2020
Welcome to Day 5 of the Virtual Office Hours Series from iZooto.
How to measure the performance of my push notification campaigns?
Our customer support team at iZooto gets these kinds of questions from time to time from our customers, publishers, marketers, and editors across the globe.
04:15 What is the opt-in rate?
05:37 How can push notifications help you to increase conversions?
07:12 What is a Push Notification Ad?
08:30 What KPIs should I measure?
10:00 Top 3 KPIs that should not be Ignored
21:50 Audience Engagement & Conversions are the Key Metrics. Know why?
22:45 What is Churn/Churn Rate?
25:30 What is a Cohort Report and why is it important?
29:19 When should I start tracking the push notifications performance metrics?
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Table of Contents (powered by https://videoken.com)
0:00:00 Push Notification Performance Metrics (KPIs & Measurement)
0:01:16 Topic
0:02:51 What do you think is the most confusing jargon when it comes to push notifications?
0:05:13 Which term have you had to explain most to your customers?
0:06:19 Which term confuse you most?
0:08:28 KPI's
0:09:46 What do you think are the keymetrics that publisher that you areworking with you have seen closely aretracking obsessively?
0:11:04 What kind of KPI's do these customers/brands set for themselves, when they are executing their personification?
0:13:10 What else would you sort of want to zoom upon specifically in the optimal experience as a metric or a KPI?
0:17:47 Benchmarks- What's good CTR
0:22:45 Ease of unsubscription: People Track Churn
0:24:57 What's a Cohort?
0:29:17 When you think customers should focus on these metrics - Attention reports etc
0:30:56 Summary
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