iZooto

Want only users from a particular location to see your notification prompt? Here’s a step by step video that will help you set up location trigger with the help of Google Tag Manager and GeoPlugin.

Table of Contents (powered by https://videoken.com)
0:00:20 How to set up location trigger for notification prompt using GTM
0:00:28 Geo Tag
0:...

Our CTO and Founder, Sachin Grover recently got in a conversation with YourStory, to discuss the advantages of Microsoft Azure and how it has helped iZooto in open sourcing. He talked about our journey so far and what we have for the future.
iZooto has been experiencing exponential growth and we want to hire a lot of talented and amazing people...

Welcome Notification allows you to engage with your newly acquired subscribers with a series of welcome campaigns. This also gives your audience an idea of how the whole experience of Web Push Notification is going to be.

Table of Contents (powered by https://videoken.com)
0:00:00 Setting Up Welcome Notification Playbook
0:00:02 Create a Pl...

With the release of Firefox 72 and Chrome 80, some users (more on this below) will no longer be shown permission prompts. Instead, an icon would be highlighted in the address bar, which would not require the user to interact with the message while browsing the website, unlike before. With this, the users can take decisions if they want to click ...

The G2 Crowd Winter Report 2020 has our customers pouring in such good reviews. We want to thank each and every one of you who took out the time to write those amazing words of appreciation for us.
You can read all of them here: http://bit.ly/2x19qp4
Also, we are on Instagram and Twitter too! 
Instagram: @izoototeam
Twitter: iZootoTeam
We l...

How do web push notifications work? The journey of web push notifications begins when you “agree” to receive web push notifications in the top left subscription prompt on a website. 
When you “agree”, the browser generates the endpoint. This endpoint gets generated with the help of a public key. For the website owners, to send a notification to...

Listen to Vivek Khandelwal, co-founder at iZooto talk how NOT to monetize with push notifications. 

Have questions? Hit us up at:
https://www.izooto.com/#get-a-demo

Table of Contents (powered by https://videoken.com)
0:00:00 Webinar - How NOT To Monetize With Push Notifications
0:01:57 About iZooto And how we have seen both sides of the...

Welcome to the First Day of the Virtual Office Hours Series from iZooto.

The economy is in free fall. Businesses are on all-time loss, customers are hurting and the employees are clueless. In times like these when a pandemic has hit us like a hurricane, everyone is confused, a pang of anxiety has gripped everyone in the gut and there is an un...

Welcome to Day 2 of the Virtual Office Hours Series from iZooto.

Vivek Khandelwal, COO at iZooto is yet back again a new set of panelists. All of them working from home obviously. We will be doing a quick round of introduction to know how everyone is holding up.

How is iZooto as a company holding up? 
In this new reality where life has be...

New feature update - We are rolling out a "Tab Abandonment Playbook" to help publishers improve their website session time. 

The playbook gets automatically triggered after one minute for all the users that abandon your website.

The feature is currently in the Alpha stage and we are planning to onboard 10 select customers of iZoo...

Welcome to Day 3 of the Virtual Office Hours Series from iZooto.

Today we will be talking about How we can make a really beautiful user-first opt-in experience? This is something that we have been stressing upon for the past 3 years. 

Where or when was the last time you had a really good push notification opt-in experience? At 03:24 Divya ...

Welcome to Day 4 of the Virtual Office Hours Series from iZooto.

How can Messenger Marketing be used by Publishers who are witnessing an unprecedented spike in the traffic during this pandemic? Find the answer at 04:53

Some of the Global events become 'Marketing Moments' for everyone. This is where a channel like 'Messenger ...

Welcome to Day 5 of the Virtual Office Hours Series from iZooto.

How to measure the performance of my push notification campaigns? 
Our customer support team at iZooto gets these kinds of questions from time to time from our customers, publishers, marketers, and editors across the globe.

04:15 What is the opt-in rate? 
05:37 How can push...

Welcome to Day 6 of the Virtual Office Hours Series from iZooto.

What is content marketing and how is it different from marketing content?
Content marketing consists of two parts 'content' and 'marketing'. Remember both of them are equally important. Content marketing is basically promoting your products/services by creat...

Table of Contents (powered by https://videoken.com)
0:00:00 Marketing Stack For Publishers
0:04:42 What would our Marketing Stack look like?
0:06:02 How should one really look at marketing products while building stack for first time?
0:09:11 Why should publishers build marketing stack?
0:12:59 What do you think publishers to sort of conver...

Welcome to Day 12 of the Virtual Office Hours Series from iZooto.

If you are directly or indirectly engaging affiliates and agencies to buy media or are in any way involved in the supply chain of buying media to your website or App, you must have come across the term 'Ad Fraud'. If not, then you definitely should watch this eye-open...

Table of Contents (powered by https://videoken.com)
0:00:00 Introduction
0:02:50 First Email sent in 1971
0:06:14 Email Deliverability... 2020
0:09:24 Sure your customers receiving your emails?
0:13:58 "You" are not sending your emails
0:18:55 Bounces... Right back at you
0:24:44 Blacklists, the dark side of email deliverability...

Table of Contents (powered by https://videoken.com)
0:00:00 Scaling Ad Revenue in Times of COVID-19
0:00:48 Background
0:02:20 How has things changed at the ground level past one month?
0:04:57 Changes you have seen overall as a business and in the ecosystem
0:07:20 Media: How exactly are these businesses currently reacting to this situatio...

Table of Contents (powered by https://videoken.com)
0:00:00 Summarising The 20 Year Evolution of Push Notifications in 30 Mins
0:01:28 How have Push Notifications changed?
0:02:43 What was the first application you have used?
0:07:58 How are notifications changed from millennial notifications ? - Page
0:12:04 How has building and app change...

Table of Contents (powered by https://videoken.com)
0:02:48 What sort of dry
0:10:06 Time spent on site is that what the core reason behind Building/ Investing in Content Recommendation?
0:16:12 Publishers Ecosystem in India for product management
0:23:33 Is this the reason publishers in India have been slow in adoption of content recommenda...

Interactive Ads are basically rich media like gifs, games, quizzes, etc that work together to create an illusion of living the experience vs. just viewing the Ad banner.

Table of Contents (powered by https://videoken.com)
0:00:00 Introduction
0:02:08 What is Advertising?
0:05:57 Reebok
0:11:14 Is this also you guys do on daily basis for l...

SEO has always been a pain in the a** for publishers, bloggers & media site owners, irrespective of whether they have a million pages on their site or are just starting from scratch.

In today's office hours episode, we will have Michael Bertini (who is an internationally recognized SEO expert aka Google Ninja) will be enlightening us...

Table of Contents (powered by https://videoken.com)
0:00:00 Crafting an SEO strategy Based on the size of your business - Example
0:01:30 Large Publications

Table of Contents (powered by https://videoken.com)
0:00:00 SEO Strategy for Large Media Sites & Publishers - Demographic
0:01:12 Traditional SEO and  SEO for small sites is very different

1. The first and most important factor is 'Site Speed'. Page load speed is the most important component in 2020 for Google Rankings. 
2. The second most important factor is the site architecture. proper URL structure and ensuring the consistency of URLs throughout the website
3. The third most important factor is the AMP platform.

...

Developers can be the best bottom line to be your SEO expert. You can bring in a developer, teach them SEO. Even though they won't be as experienced as a veteran SEO. And when you are thinking of hiring a link builder, all you have to bring in is a PR person.

Table of Contents (powered by https://videoken.com)
0:00:00 How Do I Hire an S...

Table of Contents (powered by https://videoken.com)
0:00:00 How Accelerated Mobile Pages (AMP) strengthen your Mobile SEO - AMP SEO
0:01:37 Technology of AMP
0:02:13 Mobile SEO is different than regular desktop SEO

Following these 4 steps can help you to Futureproof your site for Google Algorithm updates:
1. Publishing Quality Unique content
2. Publishing consistently
3. Fast website (Ensure that your website loads fast. Try to lower Time to Interactive as much as possible)
4. Start building off-page SEO. More people & press talking about you and l...

Table of Contents (powered by https://videoken.com)
0:00:00 Audience Ownership Is The Future
0:00:37 Future prediction of Google

Table of Contents (powered by https://videoken.com)
0:00:00 Link Building Strategy for Large Media & Publisher sites [Off-page SEO]
0:01:12 Building Backlinks
0:01:43 Guest Blogging

Know what SEO expert Michael Bertini has to say about the tool
1. Ahrefs
2. SEMrush
3. Moz
4. ALPS
5. Google Trends
6. WooRank
7. Screaming Frog
8. AnswerThePublic

Table of Contents (powered by https://videoken.com)
0:00:00 8 Must Have SEO Tools for Publishers, Media Sites & Bloggers in 2020
0:01:11 Other Free SEO Tools - Google...

Table of Contents (powered by https://videoken.com)
0:00:00 Must Follow AMP Trends for Publishers in 2020
0:01:24 Background and your journey on AMP
0:12:11 What makes AMP trends number one investments for populations on mobile? What makes AMP trends such a compelling option for populations?
0:17:56 AMP Trend User Experience: Overview of AMP...

Table of Contents (powered by https://videoken.com)
0:00:00 The Unbundling of the Adobe Creative Suite 
0:01:15 Introduction
0:05:21 What sort of triggered the concept of Rocketium?
0:08:11 Mathew - How has been your journey so far?
0:12:17 How has the transition been for you? Category - Whom do you compare against?
0:16:32 Design teams - ...

As the Native Advertising ecosystem continues to evolve, capturing your user's attention at the right moment remains the key for any advertising campaign to be successful. 

Native advertising has enabled publishers to run paid ads that match the look, feel, and function of the media format in which they appear. Publishers can now run hig...

Is your marketing strategy in limbo during this lockdown? Make the most of the traffic coming to your website, start owning your audience, and convert them into loyal subscribers.  This video shows how your life will change for the better after using iZooto.